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National Repository of Grey Literature

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Marketing strategy of selected company Vertaľová, Barbora ; Zeman, Jiří (advisor) ; Filipová, Alena (referee) The bachelor thesis deals with marketing strategy of selected company, namely French bakery PAUL. This thesis is divided into three parts. The first chapter deals with the theoretical knowledge of marketing, SWOT analysis as well as segmentation, targeting and positioning. The second chapter describes marketing mix and its components. The third chapter focuses on the French bakery PAUL, using theoretical knowledge from the first two chapters. Detailed record

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