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National Repository of Grey Literature

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Application of a Direct Selling by Avon Cosmetics Company with Focus on Online Selling Marchynová, Mária ; Zamykalová, Miroslava (advisor) ; Lišková, Marta (referee) The principal aim of this thesis is to analyze online marketing and selling of Avon Cosmetics company, focusing on it's personal and direct selling. The first chapter introduces the company and the second deals with personal and direct selling. Theoretical part, which forms the third chapter of the thesis, characterizes direct marketing and its practical application within the company. The fourth chapter is dedicated to internet marketing with an example analysis of Avon Cosmetics. Types of internet sales support are defined in the chapter five, as well as the analysis of their applications in case of Avon Cosmetics. The last, sixth chapter, is dedicated to internet communication tools, with examples based on Avon Cosmetics company. Detailed record

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