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National Repository of Grey Literature

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Personalization of the Website Content Šatera, Ondřej ; Mittner, Jan (advisor) ; Buchalcevová, Alena (referee) This work focuses on web personalization, its advantages for users and merchants. Presents current standards in this field, analyzes theoretical background and technical realization. Finally describes application of the theory on actual web projects - Skrz.cz and Drakkaria.cz. Main benefit of this work is a complete overview of the web personalization and general manual for personalization implementators. Detailed record

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