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National Repository of Grey Literature

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Business strategy of a FC Insolvency Čížek, Ondřej ; Hajdíková, Taťána (advisor) ; Dvořák, Jiří (referee) Tato diplomová práce se soustředí na podnikatelský projekt a klade si za cíl zjistit, zda je popisovaný záměr dlouhodobě konkurenceschopný a ziskový. K dosažení zadaného cíle budu postupně používat vhodné analýzy, které budu následně vyhodnocovat a prezentovat. Tyto a samozřejmě i jiné nástroje využívané v práci budou sloužit k získávání kvalitních dat a jejich následné třídění bude přispívat k zjištění cíle uvedeného na začátku. Sekundárním cílem je vytvořit strategii společnosti na základě získání dat o konkurenci, trhu, zákaznících a dalších. Použité metody budou mít teoretické ukotvení v příslušných kapitolách práce. Prezentaci výsledků společně s hodnocením a mými názory najdete v závěru práce. Detailed record

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