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National Repository of Grey Literature

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Analysis of international market strategy and growth opportunities for the retail garment industry in Bulgaria: a case applied to C&A Bonhomme, Raphael ; Štěrbová, Ludmila (advisor) ; Nidam, Anass (referee) The thesis attempts to analyze the international business strategy of the company C&A and its search of growth opportunities for the context of Bulgaria. The study relates to international business issues and successively provides a comprehensive overview of potential in the retail industry in Bulgaria as well as critical analysis on the interest of the company to internationalize its activity on the market. The thesis brings sufficient baseline whether to enter the market and how to be successful there. Detailed record

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