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National Repository of Grey Literature

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Ekonomické využití výstavních ploch Veletrhů Brno Zemánková, Jana This bachelor is concerned with economic use of exhibition area inside the fair pavilions and at open space areas during the fairs in Brno. Mostly, its International engineering fair, Building fair and Styl fair, Kabo I. Further subject of work is characteristics of the corporation Veletrhy Brno a.s. and it`s economic results. The work is divided into two parts, theoretical and practical. The first part presents general information about marketing mix, advertising at fairs and exhibitions and also about the reasons and benefits from the fair at-tendance. In the second part the economic results of company, the profits from renting the fair areas and analyses of results from marketing research are all assessed here. Detailed record

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