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Strategický management prodejce rybářských potřeb Novotný, Tomáš Novotný, T., Strategic management of fishing tackle wholesale. Diploma thesis. Brno: Mendel University in Brno, 2014. This thesis focuses on the proposal strategy alternatives for the future expansion of the joint-stock company dealing with the wholesale and retail fishing tackle. For analysing the external environment are being PEST analysis and the five forces model of competition used. The internal environment is described by the value chain and the financial analysis, which is then compared to its main competitors. On these bases strategies using internal and external factor analysis, generic strategies are formulated. The results are further refined and completed by using the SWOT matrix. Detailed record

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