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Behavioural Economics - How Expensive is Ownership
BODEŠÍNSKÁ, Tereza
Behavioural economics is a connection between economics and psychology. Especially, it examines human irrationality. One of the topics of behavioural economics is an ownership. It deals with a relationship between the ownership and the price. The first part of the thesis describes the theory of behavioural economics. It introduces history, present and the important personalities of this field to the reader. Further it deals with the persons that contributed with their knowledge about the connection of psychology and economics. The second part describes an experiment which is done to verify the theoretical knowledge. The experiment examines how influential the ownership is towards the price (for a consumer). The students of the Faculty of Economics in our University answer the questionnaire and the results of the experiment are explained at the end of the thesis.

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