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National Repository of Grey Literature

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Marketingová strategie restauračního zařízení Bohéma pro zlepšení ekonomických výsledků Šílová, Dominika Šílová, D.: A marketing strategy of the restaurant complex Bohema to improve economic outcomes. Bachelor thesis. Brno: Mendel University, 2014. The Bachelor's thesis characterizes restaurant complex Bohemia in the city of Brno. It evaluates the quality of services offered from the customer's point of view, makes mar-keting suggestions on how to increase customer's demand and achieve positive econom-ic outcomes-increased profits in a strong competitive environment in which Bohemia operates. The thesis in depth outlines marketing communication and materials as im-portant factors in a profit increase and a necessary prerequisite of positive economic outcomes. Detailed record

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