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National Repository of Grey Literature

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Customer benefits and willingness to buy of Samsung Galaxy Gear in the Czech Republic Hrabě, David This bachelor thesis is dedicated to analysis of customer benefits and willingness to buy of Samsung Galaxy Gear in the Czech Republic. The theoretical part includes information needed in relation to the marketing research problem and in the practical part the researcher collects and analyses the information gathered through several research methods. At the end the bachelor thesis, the author tries to explain the main reasons of willingness or unwilligness to buy of Samsung Galaxy Gear in the Czech Republic and proposes recommendations for solving problems. Detailed record

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