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National Repository of Grey Literature

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Analysis of purchasing conditions and customers behavior in selected town Michálek, Jakub ; Průša, Přemysl (advisor) In theoretical part describes this thesis retail network and current trends in sales of fast moving consumers goods, especially grocery. The practical part interprets amenities of the city Hradec Králové with these shops, which are compared to each other according to predetermined criteria. Furthermore, is the thesis analyzing customer behavior, which was investigated by questionnaire survey. Detailed record

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