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National Repository of Grey Literature

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Vliv komparace cen spotřebního zboží v řetězcích na chování spotřebitelů v Jihomoravském kraji Hošek, Ondřej HOŠEK, O. Influence of comparison prices of consumer goods in retail stores on consumer behavior in the South Moravian region. Brno, 2014. Bachelor thesis. Mendel University in Brno. This bachelor thesis deals with the possibilities of new tools to compare prices at retail stores. The main aim of this thesis is through the use of marketing research determine whether consumers about this new tool of interest. Part of this work is the analysis of competitive tools, finding the interests of consumers and design of strategies to introduce a new tool. On the basis of these examinations can recommend a strategy for the introduction of new tools to compare prices and make economic evaluation of selected strategies. Detailed record

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