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National Repository of Grey Literature

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Identifikace stěžejních faktorů ovlivňujících spotřebitelské chování v cestovním ruchu Čechová, Marcela This thesis examines the factors that affect consumer behavior in tourism. The main objective of this work is based on a questionnaire survey to identify these factors, in relation to quality. In primary research will be found out, how consumers behave in tourism today and will be revealed the factors that determine the quality of services. From the analyzed data will be presented recommendations for improving the quality of tourism services. Detailed record

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