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Strategic management and its application in the selected company
MACHÁČKOVÁ, Radka
The topic of this bachelor´s thesis is "Strategic management and its application in the selected company". Strategy of the enterprise is very important to be competitive and reach the peak of the market. The aim of this thesis was to recommend some alternatives of strategies. For this thesis was selected company Aristo, a.s., which manufacture brake units and components to railway vehicles. Strategic management includes mainly slected analysis of outside and inside teritory of company Aristo, a.s. (for example: STEP analysis, Porter´s model, strategic maps, analysis of business resources, etc.). Conclusion of the aspects is based on these analysis. Than there is performed the SWOT analysis, which is connecting all of these factors. There was find out the strategy confrontation, which means to take advantage of strong sides of the company to dismantle threats. Than there were proposed these alternatives of strategies. This company may utilize their developmental testing room to work up technology proces of the main components. Now some of these main parts of brakes he must buy from competition. If he will produce these components on his own, he will be independent. This is the product development strategy. Another usefull strategy is for market developement. The company penetrate to new markets for example in China, India or Russia. The cost reduction strategy carry out in enterprise mainly by checking the costs of purchase. These two strategies are already in use in Aristo, a.s. The last proposed strategy is market penetration, which is based on ecological mentality of today´s society. There are preferred trams in big cities and less noisy vehicles and this is chance for Aristo, a.s.
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