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Revenues reporting in e-commerce
 Stříbrský, Vojtěch ; Scholleová, Hana (advisor) ; Šrámek, Stanislav (referee)
The aim of this diploma thesis is to create reporting as a set of methods for analyzing and interpreting the results of processes and events that are directly involved in the creation of sales and value of a firm in the subscription model of internet business. The thesis is focused on the reporting of historical results and performance. The methodology focuses on the identification of the characteristics and conditions describing the nature of the subscription business model and related consumer behavior. On this basis is compiled set of appropriate analysis for reporting of key facts. Achieved results are subjected to the analysis that examine the revenues from the perspective of the factors influencing the effectiveness of their creation and maintenance in the future. Practical part carries out analysis over the modeled data through SQL database queries that build the final reporting. Conclusions of the diploma thesis describe findings in achievement, effectiveness and risks that arise from the underlying data of model company. The conclusion states information usefulness and possible application of the reporting solution in real company.
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