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National Repository of Grey Literature

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Price Elasticity of Demand for Life Insurance Marešová, Vanda ; Lahvička, Jiří (advisor) ; Babin, Jan (referee) The main goal of this research is to find out the price elasticity of demand for life insurance in Czech Republic. It was utilized exogenous price change for research caused by EU regulation of premium rate unification for men and women, put into force on 21.12.2012. In research were used data from 2010 to 2013 about sales and prices of life insurance products, provided by Czech Business Insurance Company. It was discovered that women's demand for life insurance is inelastic, price increase of 1% brings reduction of demanded quantity of 0,94%. Price elasticity of a men's demand came out as a plus number. It was caused by sudden decline of demanded quantity after price reduction. This phenomenon might be a topic for further research. Detailed record

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