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National Repository of Grey Literature

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Hotel Seevilla in a competitive environment Zacharová, Barbora ; Drozen, František (advisor) ; Šípek, Ladislav (referee) The thematic focus of this thesis is the competitive environment in the hotel market. This thesis deals with the specific hotel Seevilla, which is located in Unteruhldingen,Germany. The aim of this thesis is to analyze the competitive environment of this hotel in the region Baden-Württemberg, the positioning in this environment and propose possible measures to improve this position. Detailed record

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