Home > Search Results: recid:162382
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 

(100)
Markets segmentation of Wakeboard
 Janouchová, Iveta ; Koudelka, Jan (advisor) ; Tahal, Radek (referee)
The aim of my diploma thesis is to explore the wakeboard market in the Czech Republic by revealing, describing and developing the profile of segments in this market. I used primary and secondary data. Primary data I gained through primary research (on-line questioning). This information I then processed in the statistical program SPSS Statistics. Secondary data I gained from the data MML/TGI, which are included in the program Data Analyzer. Based on the outputs of the two programs I revealed, described and interpreted the individual segments. With this interpretation, I was able to make a suggestion marketing recommendation that might be in the market of the Czech Republic very useful.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English