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Impact of television advertising on children as consumers
 Parihuzičová, Veronika ; Pešek, Ondřej (advisor) ; Vávra, Oldřich (referee)
The aim of this thesis work is to determine the impact of television advertising on children as consumers. In this work I start from the basic characteristics and the psychological aspect of the advertising. The endeavor is to study the connection between children and television advertising and to examine, in which areas has the television advertising impact on child consumer. The research was done in Slovakia by written question-form. The informants were schoolchildren at the age of eight to fourteen.
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