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National Repository of Grey Literature

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Strategická analýza podniku Vodafone Czech Republic a. s. Keil, Jan ; Středová, Ivana (advisor) ; Theodor, Michal (referee) Záměrem mojí diplomové práce bylo provést strategickou analýzu společnosti Vodafone Czech Rebublic a. s. Nejdříve byla provedena analýza externí (tedy mikrookolí a makrookolí) a pak na ní navazuje interní analýzy. Výsledky těchto dvou analýz jsou využity v ve SWOT analýze, na zaákladě které je provedeno doporučení pro další strategie. V práci jsou také analyzovány strategie, které podnik využívá už nyní. Detailed record

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