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National Repository of Grey Literature

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Recruitment Marketing Maršíková, Linda ; Stříteský, Marek (advisor) ; Šikýř, Martin (referee) This thesis discuss the topic of the recruitment marketing, with it's principles, functioning, goals and instruments. Topic is separated into two parts, external a nd internal. These parts are analysed out below. The usage of the recruitment marketing is described on the sample of the company IKEA, Czech republic. The tesis is finished in the project of the recruitment strategy for mentioned firm, which is based on the results of the accomplished research. Detailed record

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