Home > Search Results: keywords:"zubní kartáčky"
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.02 seconds. 
Analysis of Curaprox brand marketing strategy in Czech republic
 Hovorková, Lucie ; Král, Petr (advisor) ; Richter, Stanislav (referee)
The objective of this diploma thesis is to evaluate current marketing strategy of the Curaprox brand on the Czech market and to suggest appropriate improvements. At first the theoretical basis of brand strategy is defined. It goes mainly about brand function, brand identity and brand equity. The theory is completed with detailed description for each element of marketing mix. To achieve the main objective there were both primary and secondary data collected. The primary data were obtained by conducting of field research and consumer survey. Based on data acquired the whole toothbrushes market in Czech republic was analyzed and the key factors of Curaprox market performance were characterized. In the conclusion several recommendations for future were proposed to use the brand potential even more and take chance of the opportunities still available on the market.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English