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Environment of tourism - water castle Švihov
HANZLÍKOVÁ, Hana
Purpose of the bachelor work was especially find out an unused potential of the followed territory {--}environment of tourism {--} water castle Švihov and surroundings, to identify battle of interests and deficiencies in current using of determine territory. After to find variances among ideal and real use recreational territory, to make a survey material-technical base, to detect preferences of water castle Švihov customers and following detections various deficiences to elaborate proposals and proceeding. The work sights on problems of operation object as well, constitution and progression of visit rate, character of guides, possibility of propagation, advertisement, public relations, cooperation with travel agencies etc. Microregion Běleč, where the town and water castle Švihov are situated, apprehensions traditional Czech countrified and stabilized microregion. For a development of this territory is necessary to orientate into future primarily on encouragement tourism and recreation, so short-time individual tourism, as recreation middle-range and longer - range in severally facilities of tourism. Here comes the most serious problem {--} an absence of accommodation and catering establishments in consistent quality, they are absolutly indispensable for tourism development. The creating of enough progressive medial strategy is also important. This strategy will be focused on propagation of the microregion or its several villages or atractions. The promotion is strongly insufficient, which was instigation for main proposals and recommendations of this work. The main product of the bachelor work is to create missing, freely sight leaflet of the water castle Švihov and its neighbourhood, that includes the propagation of the town, accommodation facilities, catering establishment and freetime activities in the town. It is necessary to build the material-technical ground for the development of recreation and tourism on a territory of microregion and so to build the total image of region like a tourist oneness and attractive destination. The muse about proposals and recommendations could lead to the improvement of using the tourism in this territory.
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