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Corporate Social Responsibility of Firms in Practice
Stachová, Šárka ; Fiala, Roman (advisor)
The diploma thesis evaluates the concept of corporate social responsibility(CSR), and its use in practice in selected companies. At the beginning of the thesis are defined the theoretical starting points of the thesis. One of the benefits of the CSR concept is an increase of competitiveness that will help company Bel to meet the strategic goal they set for 2025. In the practical part, the CSR activities in Bel are reviewed and compared with the biggest competitor company Savencia. On the basis of their comparison, the author proposes recommendations for possible improvements and development of CSR activities at Bel.
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External Dimension of CSR Social Pillar in Škoda Auto
Šindelková, Anna ; Dohnalová, Marie (advisor) ; Šloufová, Romana (referee)
The thesis External dimension of CSR social pillar in Škoda Auto: company's activities and local community deals with the company's activities, which have an impact on the community of Mladá Boleslav. Particular focus is given to external dimension of social pillar of CSR. However the other activities, which are not declared as part of CSR.but have some impact on the local community, are also described in the thesis. One of the main goals of the thesis is to find out how the local NGOs percieve these activities and if they are trying to actively influence the CSR strategy of the company. The research is based on contemporrary theories in CSR, moreover the concept of cross-sectoral partnership is used. The output of the thesis is the evaluation of external dimension of CSR social pillar in Škoda Auto and proposal of new strategy, based on the collaboration with the local stakeholders using the topics suitable to cross-sectoral partnership.
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CSR strategy for the company Liho Blanice
Březinová, Ilona ; Lhotáková, Markéta (advisor) ; Kopecký, Jan (referee)
The aim of this thesis is to propose a socially responsible activities, which could a smaller company, like Liho Blanice, deals with and implement them in practice. The theoretical part focuses on the introduction of the concept of CSR, its basic features and principles, as well as the methodology of Standard Responsible Company, and some concepts related to CSR. The next part deals with the application of CSR practices, from initial planning to its measurement. CSR strategies of three global producers of alcohol are compared. The practical part introduces the current activities of the company, the results of research to costumers, and based on them are then designed individual activities within CSR.
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