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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Komunikační strategie wellness centra
 Skulínková, Martina
The aim of this thesis is to propose an appropriate communications strategy for the ABC Thai massage wellness centre. A secondary aim is to determine the market potential for this centre. The theory part contains general information regarding the marketing of services, the communications mix and marketing research, specifically by questionnaire survey. The practical part makes use of analyses of the internal and external environment, SWOT analysis, and analysis of the current communications mix and target segments. These analyses and a questionnaire survey were used as a basis for determining market potential and proposing a new communications strategy which the centre can utilize for overall development and increasing turnover. A timetable and budget for the recommended proposals were drawn up. The proposals and recommendations can be applied more generally to companies providing services in the wellness sector.
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Tržní prostředí významných technologických firem
 Raichel, Vilém
The bachelor thesis examines whether the most important technological companies of the modern world are in an oligopolistic position. The aim of the thesis is to confirm or reject the chosen oligopolistic theory, which will be specified in the research part of the thesis. This section will also briefly list selected companies. In the next section, the selected points will be applied to the chosen companies. The research focuses mainly on the current state of the companies, the years 2017 and 2018.
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