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The System of Management and Competitiveness of a Small Business
ZADRAŽILOVÁ, Klára
This bachelor thesis deals with the system of management and competitiveness of a small business. The aim of this thesis is to evaluate these areas and suggest its improvements. This thesis consists of theoretical and practical parts. Characterized terms like small business management system and competitiveness are situated in the theoretical part. For the practical part of this thesis was chosen interior center "Zdravé pohodlíčko", Ltd. in Jindřichův Hradec. The selected firm is analyzed in terms like management and competitiveness by using methods like no structured interview with the store owner, Porter's model of five forces and analysis of strengths, weaknesses, opportunities and threats. and a questionnaire based survey. There are identified and characterized three companies in the competitiveness analysis, which are considered as its competitors This section is followed by comparison of these competitors with the analyzed company. The management system in the analyzed company is divided into employee management, customer relationship management, supply management and businessman time. Ecology, innovation and human resources like important competitive advantage, are listed in the competitiveness section. The results of this thesis are proposals on management and competitiveness. These proposals can become an inspiration for the owner of the observed business. The system of management has been proposed by a change in employees rewarding, to take a temporary worker, sale of stocks of goods and proper time planning of businessman. The competitiveness has been proposed by customer satisfaction surveys, to have an overview of the competition, negotiation of certain terms with suppliers, retail should have responsible and trained staff, opportunity to apply modern trend housing in this retail (ecology and health of the population) and retail should prepare a schedule of activities when the potential competitors enter the market.
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