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National Repository of Grey Literature

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Srovnání web-prezentací vybraných cestovních kanceláří v ČR Hronec, Lukáš ; Toman, Prokop (advisor) Tématem této práce je srovnání webových prezentací dvou cestovních kanceláří v ČR. Zkoumá, jak se liší kvalita prezentací CK s podobnou nabídkou a dobou existence, které mají odlišnou popularitu. Zda jsou si jejich majitelé vědomi všech možností, které jim internet poskytuje a budoucnosti, jakou elektronické katalogy zájezdů mají. Analýza se zabývá jak použitelností a účelností prezentací, tak informacemi, které poskytují a jejich souladem se zákonem. Z pohledu CK je zkoumánat snadnost vyhledání v internetových vyhledávačích a přístupnost webových stránek pro zákazníky. Vyhodnocení je doplněno o návrhy řešení v problematických oblastech. Práce obsahuje také SEO (Search Engine Optimalization) analýzu pro každou CK zvlášť. Detailed record

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