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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Selling regional products in stores in a selected location
 DOLÍVKOVÁ, Helena
The aim of my thesis was to identify the range of the offer of the regional food supply in selected retail chains and specialized stores in České Budějovice, and especially to define the elements of sales strategy, product mix, terms of sale, and evaluate the degree of enforcement of products labeled with a regional brand. The method of observation was used and all the chosen stores were directly visited to get the required information. The survey included ten retail chains and two specialized shops. Based on the results of the survey, it was possible to answer the given research questions and suggest to the retails chains and specialized shops the way how to raise awareness about the offered regional food products and what strategy, in order to increase sales of these products, shall be chosen. Furthermore, there are some recommendations for final users in terms of availability and scale of regional food products offer and for regional suppliers which stores are potentially suitable consumers.
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Analysis of Regional Forms Biofood Selling in Specialized Shops of Health Food
 PETROUŠKOVÁ, Romana
Nowadays the organic food is more and more preferred part of our consumption. The reasons of this situation are better knowledge of these products and easier ways how to buy them. Specialized organic food salesrooms become very important place of organic food sale, place of experience transfer and new information learning.The main aim of this thesis has been the organic food sales analysis in specialized organic food salesrooms, especially organic food sales strategy, assortment of goods, sales conditions and sales culture in reference to last two years. The results of the analysis are the detection of strengths and weaknesses of organic food sale and demand comparison of regional production offer in specialized organic food salesrooms.
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