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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Analysis of Retail Network and Shopping Behaviour in the city of Melnik
 Novotná, Petra ; Cimler, Petr (advisor) ; Turnerová, Lenka (referee)
The thesis deals with the analysis of shopping behaviour of customers of the Potraviny Dvorak store in the city of Melnik. It is surveyed the structure of customers, circumstances or periodicity of their purchase. Based on criticism of customers against this store there is formulated some recomendation. The first chapter introduces current trends in shopping behaviour in the Czech Republic and touches the topic of price sensitivity. The second chapter surveys retail network in Melnik with an emphasis on the surveyed Potraviny Dvorak store. Third chapter focuses on the analysis of customers of the surveyed store.
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