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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Inovace využití cenové diskriminace v prostředí internetu
 Mádle, Martin
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Marketing analysis of computer game World of Warcraft
 Lopour, Miroslav ; Král, Petr (advisor) ; Zeman, Jiří (referee)
This thesis describes the development of marketing, analyses the sources of change in marketing practices and tools, and shows new theories with examples from real life. To understand these methods and issues it is necessary to outline brandbuilding and current features of a customer. In the second part, all these analyses, practices and methods are being proved on the computer game World of Warcraft, which represents a wholly digital and virtual product with more than 11 mil. subscribers. This number ensures the mother company of Blizzard Entertainment stable sales and moreover, enormous profits. Neither in this part we can do without a throughout analysis.
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