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Analysis of Cultural Tourism of Andalusia
 PAVLÍKOVÁ, Lucie
The object of this bachelor thesis is an analysis of tourism of Andalusia with a view to cultural tourism. The aim of the work is to demonstrate a huge number of social attractions of the region of Andalusia and manifest the fact that these social attractions are underrated by Czech tourists in comparison with natural attractions. The opening chapter deals with geographical, historical, administrative and economic characteristics of the region. The following chapter presents an introduction to the tourism of Spanish Andalusia as well as its analysis. The crucial parts of the work are the chapters presenting Andalusia as a tourist region and describing its cultural potential and attraction. In the final part of the thesis there are presented the analysis of tours to Andalusia offered in the Czech market and the interpretation of results of market research {--} knowledge of Czech people concerning the territory of Andalusia.
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