| |
|
Analysis of the Customers' Shopping Behaviour
Darebník, Martin ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
The thesis analyses shopping behaviour of the customers from Nové Město nad Metují and its close environs. It is focused mainly on the purchase of foodstuffs, nevertheless part deals with non-food products. The first chapter describes the retail network of Nové Město nad Metují. The second chapter characterizes briefly current shopping behaviour of the customers in the Czech Republic. In the third chapter analysis itself, based on the data from the author's research, is made.
|
| |
|
Analysis of Customers' Shopping Behaviour
Machová, Markéta ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
The thesis engages in the analysis of the shopping behaviour of customers in a Norma outlet in Ústí nad Labem. The first chapter indicates the current shopping behaviour of customers in the Czech Republic. The second chapter of the thesis describes the retail network in the city of Ústí nad Labem with an emphasis on the surveyed outlet of Norma. The third chapter focuses on an analysis of the surveyed Norma outlet.
|