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Language management in Korean-based companies in the Czech Republic
Park, Minyoung ; Nekvapil, Jiří (advisor) ; Ferenčík, Milan (referee) ; Sieglová, Dagmar (referee)
Language Management in Korean-based companies in the Czech Republic Abstract: This study explores a variety of simple and organized management in Korean-based multinational companies in the Czech Republic. The analysis is guided by seven research questions at the micro and macro levels: 1) How is the second language interaction in a balanced communicative situation (e.g., local employees vs. Korean local employees) managed? 2) How is the second language interaction in an unbalanced communicative situation (e.g., local employees vs. expatriates or service & product providers vs. foreign customers) managed? 3) What are the roles and impact of employees called 'Bridge (i.e., the Koreans speaking English and Czech, and the Czech speaking English and Korean)' in everyday multilingual interactions? 4) How is the official language policy in the company organized and formulated? 5) How does the company manage potential communicative problems experienced by the Korean and local employees? 6) How does the company manage potential communicative problems in the interaction of the employees, both Korean and local, with foreign customers (i.e., in an unbalanced communicative situation)? 7) How does the company manage potential socio-cultural problems in the interaction between Korean and local employees? Recorded and...
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