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National Repository of Grey Literature

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Franchising jako metoda internacionalizace podnikatelských aktivit Asmalovskyy, Oleksandr ; Černohlávková, Eva (advisor) ; Pavlík, Zdeněk (referee) The aim of this work is to evaluate franchising as a form of internationalization of business activities of small and medium enterprises and its effectiveness. Then define market sectors in which this method can be applied and analyze current situation of franchising on Czech and world markets. The work also focuses on idle segments of the Czech market. In conclusion, I would like to determine whether franchising may have strong development prospects in the Czech Republic and the world in future. Detailed record

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