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National Repository of Grey Literature

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Social environment and its influence on consumer’s choice of brand of sports clothing Kolov, Maksym ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee) Goal of this Bachelor Thesis is to review factors of social environment, which have an influence on consumer behavior during his choice of brands of sports clothing. For these purposes different types of analysis will be used- literature analysis and its review in theoretical part of the work; analysis of MML-TGI database and tables interpritation; market analysis of countries with different consumer culture and social environment; own analysis with the survey for further understanding the factors of social enivronmet, which have an influence on consumer while choosing a brand of sports clothing. Detailed record

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