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National Repository of Grey Literature

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Studie rozvoje cestovního ruchu v rámci dobrovolného svazku obcí Mikroregion Horňácko Roubíčková, Martina Bachelor thesis is dedicated to evaluation of tourism in microregion Horňácko. This microregion is located in Southmoravian county and also it is a part of region Slovácko. In first part of bachelor thesis, is description related to topic, specifically a definition of tourism, assumptions of tourism, potential and its options of evaluation. Practical part is focused on description of the territory and evaluation of potential pursuant on method of evaluation from Mariot. Use of the SWOT analysis provided informations about strengths and weaknesses, opportunities and threats of the territory. On the basis of this finding I was able to create particular suggestions to improve the use of potential of the area for improvement in development of tourism. Detailed record

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