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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Potential of internet selling of food to customers of consumer co-operatives
 HRONOVÁ, Lenka
The aim of this thesis was to evaluate the potential interest of customers of the shops of consumer co-operatives in buying food via the Internet. Based on the results of marketing research, the aim was then to propose recommendations for a selected consumer co-operative Jednota, which operates in the district of České Budějovice, including Terno and Trefa stores. All the suggestions presented in the practical part are designed to introduce and launch an online supermarket Jednota in the district of České Budějovice.
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