Home > Search Results: keywords:"ink printer"
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
ANALYSIS OF COMPETENTION ON THE CONSUMER'S MARKET WITH SELECTED COMODITY
 SULEKOVÁ, Klára
The aim of this bachelor thesis is the market analysis based on the inkjet cartridges selection possibilities from the consumer point of view. For this reason there were used data acquired from the research of the Consumer Defence Association and information of own survey. The competitive environment was evaluated by the Porter{\crq}s model of five forces. Finally, the market was analyzed from the consumer protection point of view. During the evaluation of obtained information was found that the cartridge market is governed by price competition. In the respondents answers was often quoted that the reason for the purchase of remanufactured cartridges is their cheapness. Concerning the color cartridges was indicated, that their infrequent purchase is bases on their higher price. Other competition arose between the companies with original and alternative cartridges. The companies selling the original cartridges are using the chips to prevent cartridges from renovation. In the market analysis from the consumer point of view was found problems. It was induced by the impact of the competitive fight between the alternative and original cartridges by the chip implementing (into the original cartridges). These chips burden final consumers with the higher cartridge price increasing the printing costs as well. Besides, the main function of these chips is the restriction of the cartridge renovation. It is also interesting, that the printer prices are usually twice higher that the cartridges. This phenomenon appeared as a subsequence of the printer prices decreasing. However the aim of this activity was to remain on the market, it lead leads to the price increase of printer services, supplies and accessories. Considerable obstacle for the consumers is a bad labeling of the cartridges. There is a bad awareness especially in case of cartridge volumes. The guarantee loss by using the alternative cartridge is also a problem. The printer manufactures do not want to bear the responsibility for the products not recommended by them.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English