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National Repository of Grey Literature

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	Determining the brand awareness of product placement in video games Král, Marek This bachelor thesis focusses on the determination of the brand awareness of product placement in video games. The theoretical part includes information about marketing, product placement and video games. The practical part consists of evaluation of the market research about product placements in video games. Conclusion suggests the most important factors influencing the level brand awareness. Detailed record
	Determining the brand awareness of product placement in video games Král, Marek This bachelor thesis focusses on the determination of the brand awareness of product placement in video games. The theoretical part includes information about marketing, product placement and video games. The practical part consists of evaluation of the market research about product placements in video games. Conclusion suggests the most important factors influencing the level brand awareness. Detailed record
	Customer benefits and willingness to buy of Samsung Galaxy Gear in the Czech Republic Hrabě, David This bachelor thesis is dedicated to analysis of customer benefits and willingness to buy of Samsung Galaxy Gear in the Czech Republic. The theoretical part includes information needed in relation to the marketing research problem and in the practical part the researcher collects and analyses the information gathered through several research methods. At the end the bachelor thesis, the author tries to explain the main reasons of willingness or unwilligness to buy of Samsung Galaxy Gear in the Czech Republic and proposes recommendations for solving problems. Detailed record

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