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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Economic analysis of the selected Fair Trade product
 Pražáková, Petra ; Boučková, Bohuslava (advisor) ; Šrédl, Karel (referee)
The bachelor thesis is focused especially on the economic analysis of chosen company selling coffee with Fairtrade certification in the Czech Republic. The theoretical part explains basic terms such as the economic and financial analysis and also the concept of Fair Trade. The analytical part is connected to the theoretical base and it includes the application of theoretical knowledge about the economic and financial analysis. The company is anonymous in the bachelor thesis, because of using internal information. The analysis of the chosen company includes the analysis of its outer (competitive) environment and then its internal environment. The internal environment is analysed by the financial analysis. The horizontal and vertical analysis and financial ratios are used to judge the financial situation of the company. The analysis of external and internal environment is summed up in the SWOT analysis. The conclusion includes recommendations for improving the current accounting balance of the company. Recommendations are based on the values and results of the economic analysis.
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Charakteristika programu fair trade a uplatnění jeho prvků v městě Brně
 Šanderová, Pavla
The bachelor thesis deals with the characteristics of fair trade system and the application of this system in the city of Brno. Program Fair trade is a system of cultivation, distribution and sales of raw materials and products from developing countries for their support. The literature review summarizes the characteristics of fair trade system, its history, present, availability of products and activities. The second part is focused on determining the availability of fair trade products and activities in the city of Brno and improves the current situation. This part of the thesis is the survey focused on students' interest in fair trade beverage at Mendel University.
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