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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing Research in the Company with ICT Support
 Kövér, Maroš ; Vedra, Ivo (referee) ; Chvátalová, Zuzana (advisor)
The subject of the bachelor's thesis is to create proposals for improving the digital presentation of company Agrotec based on marketing research. The subject of the bachelor's thesis is to create proposals for improving the digital presentation of Agrotec based on marketing research. The work will focus on a specific product segment, namely Škoda Auto cars. First I will describe the current state of the company, then I will perform several specific analyses from which the resulting recommendations will be determined.
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