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National Repository of Grey Literature

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Private labels in a selected retail unit PAŘÍZKOVÁ, Jana My bachelor thesis focuses on private labels in a selected retail unit. The main objective of my thesis is to carry out a market research of private labels in two retail units in České Budějovice, namely in the Albert supermarket and the Terno supermarketBefore I commenced the research, I had determined six hypotheses which I then exploredThe results of the Albert supermarket were compared with the Terno supermarket and several recommendations were proposed to improve the situation of the company. Detailed record

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