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Cooperation of Region financial center with small and medium-sized businesses
MATUŠOVÁ, Dita
Small and medium sized businesses play an important part in functioning economy. Due to the current economy crisis, enterpreneurs have to reevaluate their ecomonic strategies in order not only to remain prosperous, but to try to expand as well. Therefore it is important for them to choose the right banking institution that can satisfy their needs. Poor selection of bank product could cause financial burden for the business and would not meet the original expectations. The aim of this dissertation is to identify the hidden potential of the regional financial centre of the Poštovní spořitelna Bank in Ceske Budejovice (PSB), in order to get new clients amongst small and medium sized businesses. First, based on the findings in the questionnaire and business environment analysis, this dissertation will try to analyze certain PSB products for small and medium sized businesses. Secondly, to analyze the interest and demand of the businesses, their number and layout in South Bohemia, especially in Ceske Budejovice region. The above mentioned questionnaire and business environment analysis confirmed that small and medium sized businesses are not much aware of the PSB{\crq}s products, and therefore the use of them is rather poor. The solution may be a certain way of closer communication with small and medium sized businesses. Building this type of communication is dependant on regional marketing budget and thus not easy, due to the limited resources. The final decision maker in this case is the regional bank director. The PSB will cooperate with Association of small and medium sized businesses as well as with the South Bohemian Economic Chamber, and also will advertise in regional press.
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