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National Repository of Grey Literature

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Evaluation of Broadening Service Portfolio in Chosen Business Entity Koreček, Lukáš ; Švejda, Jiří (referee) ; Polák, Josef (advisor) This bachelor thesis aims to evaluate the extension of service portfolio at one year functioning entity focused on sales of RC models (Radio controlled models). Thesis represents a developed business plan based on results of the SWOT analysis, financial planning, competition analysis customer analysis and analysis of the marketing mix. The result of this work is based on these analyzes to formulate recommendations in the form most suitable design for the project implementation. Result of the this work is to express and formulate recommendations in the form of the most suitable design for the project implementation. Detailed record

Evaluation of Broadening Service Portfolio in Chosen Business Entity Koreček, Lukáš ; Švejda, Jiří (referee) ; Polák, Josef (advisor) This bachelor thesis aims to evaluate the extension of service portfolio at one year functioning entity focused on sales of RC models (Radio controlled models). Thesis represents a developed business plan based on results of the SWOT analysis, financial planning, competition analysis customer analysis and analysis of the marketing mix. The result of this work is based on these analyzes to formulate recommendations in the form most suitable design for the project implementation. Result of the this work is to express and formulate recommendations in the form of the most suitable design for the project implementation. Detailed record

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