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Analysis of impact of Internet marketing on visits of the Lenovo Blog CZ
Ruskovská, Petra ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The thesis analyses the impact of Internet marketing tools on visits of the Lenovo Blog CZ, the official blog of the computer manufacturer Lenovo. It focuses evolution of visits of the blog over time, on the impact of social networks and Facebook posts paid promotion on visits. Finally, it observes to what extent the Internet marketing tools impact overall visits of the blog over the observed time.

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