National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Světelný objekt
Domanická, Romana
The aim of this thesis is to create a light object. We can imagine basically anything under the term light object, but we are mainly focused on the clock. The clock consists of 12 wooden blocks in which LED strips with 60 LEDs are built. Each wooden block with a strip represents one hour and every LED alone represents one minute. The thesis is divided into two parts, theoretical and practical. The task of the theoretical part is to analyze all theoretical knowledge. It contains the main chapters which include standards, history, psychology, light perception, particular luminaires, their origin, sources, design, usage, LED, clock, time and ergonomics and their subchapters. The following practical part deals with a specific product, its inspiration, designs and research, shape and material, construction, price range and last but no least the final design and its visualizations. The practical part also consists of attachments that contain drawings and visualizations created in 2D and 3D programs.
Marketing mix
ČERMÁK, Pavel
The thesis aims to analyze the current situation regarding the marketing mix in the selected company. Based on this analysis it was found that the current marketing mix should be adjusted in an attempt to increase sales and brand awareness. It was suggested solutions to improve the situation, which consists of improvement proposals. These proposals focus according to the results of the SWOT analysis to improve brand image and expand its presence among the customers. It is also trying to solve the problem with the purchasing power of customers, not least the problem of obtaining customers. Two selected suggestions, which attempts to solve the problem of obtaining customers and also partly to raise awareness about the company and its operations were subsequently tested market.

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