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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Založení franchisy vybraného podniku
 Nádeníčková, Jitka
The subject of this thesis is to build a business plan as a basis for obtaining a franchise license from Fruitisimo. The theoretical part deals with the theoretical basis of franchising and business. The practical part is compiled the business plan, including a description of Fruitisimo, product offering and including financial projections for the next five years.
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Consumer protection in the company Fruitisimo
 Zukalová, Kristýna ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The bachelor thesis deals with analysis of consumer protection laws compliance in the company Fruitisimo. This issue represents topical subject mainly due to widespread manipulation of customers and marketing tricks of companies with aim to sale different kinds of goods, sometimes of very low quality. Introductory part of the thesis summarizes fundamental consumer protection laws. Following part is analysis of obeying above mentioned rules in the company Fruitisimo. In conclusions the current state of consumer protection in the company is evaluated from the point of view of consumer protection laws compliance and overall consumers' satisfaction. Finally, necessary changes of the current state, concerning in particular marketing and menuboard layout are suggested.
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