Home > Search Results: keywords:"Camp Leaders"
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Markting strategy of Camp Leaders s.r.o.
 Švubová, Tereza ; Chylíková, Hana (advisor) ; Richtr, Tomáš (referee)
The bachelor thesis deals with the marketing strategy of the company Camp Leaders s.r.o. in the Czech Republic. The main objective of the work is to analyse the marketing strategy. The first chapter explains some key concepts of marketing. The second chapter is dedicated to the introduction of the company Camp Leaders, part of the Smaller Earth. Then the second chapter analyses the marketing mix of this company and the main competitors of providing Work&Travel programmes are introduced. The mainstay of thesis is final chapter that interprets the results of two surveys and SWOT analysis, coming to the conclusions about interest of university students in Work&Travel programmes in the Czech Republic and satisfaction of customers with the company Camp Leaders.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English