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Tourism and recreation in České Budějovice
KOPÁČEK, Milan
The aim of the bachelor thesis is to describe tourim and recreation in České Budějovice and his nearest surroundings. Further work assessment the structure of assumtion for tourism in this area, it was research, what attractiveness offer research area for visitors. This thesis devote problems of the visitor´s relationship to the environment of visited places. Thanks to questionnaire is to evaluate the structure of the present visitors on three research areas in České Budějovice. Last aim of this work is identify suitable topics for the best use this area for tourism and recreation.
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Tourism and recreation in selected area of Šumava mountains and its foothills
PIŠNOVÁ, Lucie
This work attends to the area of South Prachaticko. The chief aim of my work was to evaluate the current state of tourism in the choosen area. The thesis deals with assessment of the structure of assumptions for tourism. For this assessment was found out the offer of the particular attractions. Through questionnaire research the current customers were assessed. For this evaluation there were examined the image of individual sites, the intensity of feelings, experienced by visitors, the perception of the sites, operating activities and the motivation to visit the area. The last aim was to assess opportunities for further development of tourism in the service area.
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Evaluating the tourism potential of the Tábor region, using methods of spatial data analysis
SVOBODOVÁ, Michaela
Tábor region and the town Tábor offer many attractions, spanning cultural, social, sport and natural beauty. Area investigation using program ArcGIS, questionnaire research and analysis of tourism products showed that the region is of great interest to visitors and tourists mainly for his rich history and heritage, culture, scenic attractions and many sporting events. Analysis of maps created in program ArcGIS found tourism potential not only in the town Tábor, but in other towns and areas across the Tábor region. This analysis, supported by the results of the questionnaire research, recommend ways of improving tourism products, for example compiling a complete package of tourism products into a catalogue or into product packets.
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Behaviour of ultimate consumer in the market
ŠVEJDOVÁ, Monika
My final work is focused on behaviour of ultimate consumers in the market. The aim of my thesis was making research of behaviour of consumers in the market and analysis of offer of services for select company. For my Bachelor thesis I chose a company Výstaviště České Budějovice a. s. and its exhibition Země živitelka. Due to study of technical literature I noticed structure of consumers, described behaviour of ultimate consumer and factors that touch the consumers. I made research of behaviour of consumers in the market. The research was realized on the exhibition Země živitelka in the form of interview with visitors. On the basis of acquired data I evaluated questionnaires and assessed behaviour of ultimate consumers in the market. Also I made analysis of offer of services for select company. The result of my research is detection that there are many factors which touch the consumers. Behaviour of consumers depends on a type of exhibition, attendant program on the exhibition and offer of exhibitors.
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