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The problems of the sick with hyperlipidemia and the influence of this disease on their life
DOUSKOVÁ, Renata
Hyperlipidemia means elevated content of lipids in the blood. The work was aimed at problems of the patients with hyperlipidemia, and at the influence of the illness on their lifestyle. The work consists of a theoretical part and a practical survey. The research took place in specialized surgeries at the Railway Hospital Prague. Two hypotheses were proposed on the basis of the theoretical part, and neither of them was affirmed. The results acquired on the basis of the questionnaire research will be given to the specialized surgeries where the survey took place. The aim has been fulfilled because of the fact that hyperlipidemia influences the lifestyle of patients.
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Factors influencing Consumer Behaviour on the Czech Market
Hasan, Maher Mohamad ; Král, Petr (advisor) ; Cook, Gina (referee)
The important problems for marketing companies in the Czech Republic are how to exposure determinants that lead consumer to decision of buying certain products and which factors influence the consumer purchasing, Through this, Czech marketing companies can understand deeply their consumer behaviour and issue suitable strategies so they can develop their companies and whole industry more. The objective of the study is: To exploit the factors that influence buying decision when buying certain product (water) for young consumers in the Czech market. This thesis contributes to the current academic research through; 1. It can identify the factors affecting the consumer behaviour in the Czech market for a certain product. 2. It can contribute to the next academic research as a reference. 3. Researches can use the findings to gain deep understanding of the consumer decision when buying certain product categories in the Czech Republic.
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Lifestyle - A Research Topic And a Criteria for Market Segmentation
Kuncová, Jana ; Koudelka, Jan (advisor) ; Udatný, Jiří (referee)
The thesis considers lifestyle with emphasis on its applicability in marketing practices. The first part characterises the social research projects that took place recently in the Czech Republic. The second part concentrates on the principles and methods of market segmentation, followed by an example of financial market segmentation based on features of lifestyle. The final part contains recommendations related to marketing strategies towards chosen segments.
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